The Penthouses at W Hollywood – In Progress
SFA Design is currently renovating the 25,000 square feet of space above the penthouses at the W Hollywood, which have been converted into five unique penthouse apartments.
By pairing sleek, urban, contemporary design with luxury finishes and materials, each penthouse effortlessly reflects an industrial chic aesthetic.
Dramatic contrast is created by the layering of diverse materials: raw concrete columns accentuated by finished metal detailing, rich wood grains displaying hints of metallic glazes, and hammered metal cabinetry offset by highly polished concrete flooring.
The furnishings were inspired by a contemporary sensibility with softer lines and round edges surrounded by a neutral color palette.
Some units depend on natural finishes and a color palate inspired by the beach to create a serene environment for those seeking a modern, urban pied-à-terre. High ceilings filter abundant California sunlight within tranquil indoor living spaces.
The open loft style of the kitchen, dining, and living areas contrasts with opposing bedrooms to provide multiple scenarios for easy-flowing, comfortable living, and ultimate privacy.
With elevated views overlooking the LA metropolis, the penthouses represent the epitome of modern, sophisticated urban living, while providing a relaxing and comfortable pied-a-terre for the discerning buyer.
Scope of Work: Renovation of five penthouse units – 25,000 SF.